Glossary Notificações Inteligentes

Explore our glossary of terms and definitions

Top of Funnel (ToFu)

Top of Funnel (ToFu) represents the initial stage of the sales funnel, where leads are introduced to products and services. At this stage, it's crucial to capture the target audience's attention with relevant and informative content. Strategically, ToFu plays a vital role in nurturing leads, generating interest, and easing the customer's journey. Implement effective SEO and content marketing strategies to attract visitors to your website and convert these leads into potential customers down the line.

Related Terms

See terms and definitions related to Top of Funnel (ToFu), find complementary content, and expand your knowledge

Leads

Leads are individuals who have shown interest in your products or services, representing potential customers. Identifying them is crucial for boosting sales and expanding your customer base. Investing in effective lead generation strategies can significantly increase the conversion of prospects. Use techniques like digital marketing, social media, and relevant content to nurture their interest and turn leads into loyal customers. Monitor the process and optimize your approaches for better outcomes.

Integrate your business with the No. 1 automation tool for WhatsApp and see your results soar