Service Level Agreement (SLA)

A Service Level Agreement (SLA) is a critical document that delineates the responsibilities between sales and marketing teams. This agreement ensures alignment on goals and commitments, fostering effective collaboration. SLAs establish clear metrics to measure performance and service quality. Implementing a strong SLA is essential for optimizing processes, boosting productivity, and ultimately enhancing customer experience and business outcomes. Organizations that embrace SLAs benefit from enhanced accountability and improved operational efficiency.