Glossary Notificações Inteligentes

Explore our glossary of terms and definitions

Monthly Recurring Revenue (MRR)

Monthly Recurring Revenue (MRR) is a crucial metric for subscription-based businesses, representing the revenue generated monthly from subscribers. This measure provides clear insight into the company's financial health, allowing businesses to forecast future revenues and assess the growth of their subscriber base. With MRR, companies can identify trends, optimize retention strategies, and enhance business scalability, making it a vital tool for financial management and strategic planning.

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Revenue Churn

Revenue Churn is a vital metric for businesses aiming to gauge the financial loss stemming from cancellations or downgrades of services. This key performance indicator offers insights into customer satisfaction and retention strategy effectiveness, helping to assess the company's financial health. By tracking the percentage of lost revenue, businesses can implement corrective actions that enhance the customer experience and reduce negative financial impacts, ensuring sustainable and continuous growth.

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