Glossary Notificações Inteligentes

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LTV

Customer Lifetime Value (LTV) is a critical metric for business success, representing the average value a customer generates throughout their lifecycle with the company. Understanding LTV enables businesses to optimize marketing strategies, maximize customer retention, and identify growth opportunities. Knowing that a customer is worth more over time allows companies to invest more effectively in customer acquisition and service. This insight is essential for driving profitability and sustainability in a competitive market.

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