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Hard Bounce

A Hard Bounce is a permanent failure in email delivery, typically due to invalid or non-existent addresses. This issue can significantly affect your email marketing campaigns, leading to low delivery rates and damaging your sender reputation. It's crucial to monitor and manage your contact list by removing addresses that lead to Hard Bounces, ensuring effective communication and the successful delivery of your messages. Keep track of your metrics to maintain a clean list and achieve better engagement rates.

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