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EdgeRank
EdgeRank is a Facebook algorithm designed to rank posts in users' news feeds. It considers factors such as the affinity between users and content creators, the weight of the post type, and the recency of the publication. Understanding how EdgeRank operates is essential for brands and content creators looking to optimize their reach and engagement on Facebook. By adjusting posting strategies, they can enhance visibility and interaction with their audience, making it a critical aspect of social media marketing.
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