Glossary Notificações Inteligentes
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Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) is a crucial metric that measures the total revenue a customer can generate throughout their relationship with a brand. Understanding CLV allows businesses to optimize marketing strategies, adjust campaigns, and enhance customer satisfaction, ensuring sustainable growth. By focusing on CLV, brands can improve interactions, boost customer loyalty, and maximize long-term profitability, making it an essential aspect of effective business planning and development.
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