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AIDA
AIDA stands for Attention, Interest, Desire, and Action—key stages in the marketing conversion process. It begins with grabbing the consumer's Attention, followed by generating Interest in the product to pique curiosity. Desire involves creating an emotional connection that compels the customer to want the product. Finally, Action is the decisive moment when the consumer makes the purchase. Implementing AIDA strategies effectively enhances conversion rates and maximizes marketing results.
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